77 Nicotine Pouches
77 Snus & Nicotine Pouches UK – The Full Range From £3.56
77 nicotine pouches have built a strong following in the UK thanks to their clean flavour profiles, slim pouch design and reliable nicotine delivery. Manufactured in Poland, the brand focuses on tobacco-free white pouches that sit comfortably under the lip and deliver a consistent experience.
If you’re browsing for nicotine pouches UK or planning to buy snus online, 77 sits firmly in the strong category while still being manageable for regular use. The range is smoke-free, spit-free and designed for adult nicotine users.
From what we see daily in our London warehouse, many customers rotate 77 alongside brands like VELO and Nordic Spirit when they want something with a bit more punch but without jumping straight into ultra-extreme products.
Multi-Buy Deals & Bulk Savings
Regular pouch users often buy multiple cans at once, which is where multi-buy pricing really adds value. Stocking up usually brings the best price per can and keeps your preferred flavours ready to go.
- Multi-buy savings across the full 77 range
- Ideal for daily nicotine pouch users
- Mix and match popular flavours
- Fast UK dispatch from fresh rotating stock
Best Selling 77 Flavours in the UK
Across UK sales, mint and icy fruit profiles continue to lead the 77 lineup. Berry blends in particular have built strong repeat demand.
| Flavour | Why It’s Popular | Nicotine per Pouch | Type |
|---|---|---|---|
| 77 Watermelon Ice | Sweet fruit with cooling finish | 10.4mg | Fruit Ice |
| 77 Blue Raspberry | Bold berry flavour with steady hit | 10.4mg | Fruit |
| 77 Ice Mint | Clean mint profile | 10.4mg | Mint |
| 77 Apple & Mint | Balanced fruit-mint blend | 10.4mg | Fruit & Mint |
The 77 Snus Range at a Glance
The 77 lineup is split into two main strength tiers:
- 77 Standard Range — 10.4MG per pouch / 16MG per gram (strong)
- 77 Ghost Range — 20MG per pouch / 40MG per gram (extra strong)
From what we see with UK customers, the standard range works well for everyday use, while Ghost is typically chosen by experienced users with higher nicotine tolerance.
| Product | Line | Strength (mg/g) | Nicotine per Pouch | Pouch Format | Flavour Group |
|---|---|---|---|---|---|
| 77 Ice Mint | Standard | 16mg/g | 10.4mg | Slim | Mint & Menthol |
| 77 Fresh Mint | Standard | 16mg/g | 10.4mg | Slim | Mint & Menthol |
| 77 Apple & Mint | Standard | 16mg/g | 10.4mg | Slim | Fruit & Mint |
| 77 Peach & Mint | Standard | 16mg/g | 10.4mg | Slim | Fruit & Mint |
| 77 Blue Raspberry | Standard | 16mg/g | 10.4mg | Slim | Fruit |
| 77 Forest Fruits | Standard | 16mg/g | 10.4mg | Slim | Fruit |
| 77 Raspberry | Standard | 16mg/g | 10.4mg | Slim | Fruit |
| 77 Strawberry | Standard | 16mg/g | 10.4mg | Slim | Fruit |
| 77 Watermelon Ice | Standard | 16mg/g | 10.4mg | Slim | Fruit Ice |
| 77 Blackcurrant Ice | Standard | 16mg/g | 10.4mg | Slim | Fruit Ice |
| 77 Cola & Cherry | Standard | 16mg/g | 10.4mg | Slim | Fizzy / Drinks |
| 77 Cola & Vanilla | Standard | 16mg/g | 10.4mg | Slim | Fizzy / Drinks |
| 77 Ghost Ice Mint | Ghost | 40mg/g | 20mg | Slim | Mint & Menthol |
| 77 Ghost Watermelon Ice | Ghost | 40mg/g | 20mg | Slim | Fruit Ice |
| 77 Ghost Blue Raspberry | Ghost | 40mg/g | 20mg | Slim | Fruit |
Note: Nicotine strengths are approximate and may vary slightly by batch.
The 77 Snus Lines Explained
77 Standard
The core range delivering around 10.4mg per pouch. Designed for regular users who want a strong but manageable experience.
77 Ghost
The extra-strong line delivering 20mg per pouch. Typically chosen by experienced high-tolerance users.
What Is 77 Snus?
Despite being commonly searched as “77 snus”, these are tobacco-free nicotine pouches. They use plant-based filler combined with nicotine and flavourings, with no tobacco leaf.
The pouch sits discreetly under the upper lip and releases nicotine through the gum lining with no smoke or vapour involved.
How Strong Is 77 Snus?
The standard 77 range delivers around 10.4mg per pouch, placing it in the strong category. The Ghost line at 20mg per pouch sits firmly in the extra-strong bracket.
If you're new to nicotine pouches, the standard range is typically the more sensible starting point.
How Do You Use 77 Snus Nicotine Pouches?
- Place one pouch under your upper lip
- Position comfortably along the gum line
- Expect light tingling at first
- Keep in place for 20–40 minutes
- Dispose responsibly after use
77 Snus vs CUBA White – What’s the Difference?
- 77 Standard — strong but balanced daily pouch
- 77 Ghost — extra strong step-up option
- CUBA White — often positioned toward very high strength users
- 77 — broader everyday usability
From UK buying patterns, many users keep 77 for daily use and only move to CUBA when chasing maximum strength.
77 Side Effects & Safety
Because 77 is a strong nicotine pouch, some users may experience side effects, particularly if tolerance is low.
- Tingling under the lip (usually temporary)
- Nausea or dizziness if strength is too high
- Hiccups
- Increased heart rate
- Headaches with heavy use
If you feel uncomfortable, remove the pouch and consider switching to a lower strength.
Is 77 Snus Legal in the UK?
Yes. 77 nicotine pouches are legal to buy and use in the UK because they are tobacco-free. Traditional tobacco snus remains banned for sale, but nicotine pouches fall into a separate regulatory category.
Frequently Asked Questions About 77
How many pouches are in a 77 can?
Most cans contain 20 slim pouches.
Are 77 nicotine pouches tobacco-free?
Yes — they contain nicotine but no tobacco.
Is 77 suitable for beginners?
The standard range is strong and better suited to users with some nicotine tolerance. Ghost is intended for experienced users only.
How should I store 77 pouches?
Keep cans sealed in a cool, dry place to maintain freshness.
Browse the full Nicotine Pouches UK, explore Extra Strong Nicotine Pouches, or shop Mint Nicotine Pouches and Fruit Nicotine Pouches.
Learn more here: Snus vs Nicotine Pouches Explained.
Warning: This product contains nicotine which is a highly addictive substance. Not for use by persons under 18, pregnant women, or those with underlying heart conditions.