77 Snus UK – 77 Nicotine Pouches
77 nicotine pouches in four strengths — 5.2mg, 10.4mg and 15.6mg per pouch in the slim pouch, and 20mg in the Ghost Mini. 44 cans at £3.95, or £3.56 a can when you buy 20. Order by 4pm on a weekday and it goes out the same day. 77 nicotine pouches are tobacco-free — the product most people in the UK now call snus.
77 Snus & Nicotine Pouches UK – The Full Range From £3.56
77 nicotine pouches have built a strong following in the UK thanks to their clean flavour profiles, slim pouch design and reliable nicotine delivery. 77 comes from Luna Corporate in Poland, and every pouch is tobacco-free and all-white, sitting comfortably under the lip.
If you’re browsing for nicotine pouches UK or planning to buy snus online, 77 covers more strengths than most brands: a light 5.2mg, the everyday 10.4mg, a strong 15.6mg and the extra-strong 20mg Ghost Mini. Smoke-free, spit-free and for adult nicotine users.
Many of our customers keep 77 alongside our other key brands — Pablo, Killa, Cuba and Siberia — choosing 77 for its range of strengths and its fruit and cola flavours.
Multi-Buy Deals & Bulk Savings
Every 77 can is £3.95. Mix and match any 77 flavours and strengths and the price drops with the number of cans: 3% off at 6 cans, 6% off at 10, 9% off at 15 and 10% off at 20 — £3.56 a can. Free next-day tracked delivery over £15 (£2.95 under), same-day dispatch when you order by 4pm Monday to Friday.
Best Selling 77 Flavours in the UK
Best-selling 77 flavours at BuyNicotinePouches. Over the last year our customers' top 77 cans were Forest Fruits, Cola & Cherry, Cola & Vanilla, Apple & Mint, Ice Mint, Blackcurrant, Raspberry Ice and Watermelon Ice. In the last three months Cola & Cherry leads, ahead of Ice Mint, Forest Fruits, Apple & Mint and Cola & Vanilla; in the Ghost Mini, Bubble Gum and Original sell most.
Most searched-for 77 flavours. The ones people look for most are Raspberry Ice, Arctic Berry VB Edition, Cola & Cherry, Watermelon Ice, Strawberry, Blackcurrant, Apple & Mint, Cola & Vanilla, Peach & Mint and Forest Fruits — all stocked here, along with the Ghost Mini cans Cola Ice, Bubble Gum, Mango and Original.
The 77 Snus Range at a Glance
77 nicotine pouches come in four strengths, each stated per pouch. Every can holds 20 pouches.
| Strength | Nicotine per pouch | Pouch | Flavours |
|---|---|---|---|
| 77 Light | 5.2mg (8mg/g) | Slim | 6 — Ice Mint, Cola & Vanilla, Raspberry Ice, Watermelon Ice, Peppermint, Melon & Mint |
| 77 Medium | 10.4mg (16mg/g) | Slim | 23 — most of the range |
| 77 Strong | 15.6mg (24mg/g) | Slim | 7 — Forest Fruits, Cola & Cherry, Cola & Vanilla, Fresh Mint, Ice Mint, Raspberry Ice, Watermelon Ice |
| 77 Ghost Mini | 20mg (40mg/g) | Mini | 6 — Bubble Gum, Original, Cola Ice, Mango, Cola & Vanilla, Watermelon Ice |
Strengths are nicotine per pouch, as stated by the manufacturer.
The 77 Snus Lines Explained
77 Light — 5.2mg per pouch
The lightest 77, in the same slim pouch: a good start if you are new to nicotine pouches or want something mild for the day.
77 Medium — 10.4mg per pouch
The everyday 77 and the widest choice — 23 flavours, from Forest Fruits and Cola & Cherry to Salted Caramel and Pink Punch. About three in four 77 cans our customers buy are 10.4mg. All of them are on the 77 Medium page.
77 Strong — 15.6mg per pouch
A step up from 10.4mg in the same slim pouch, for regular users who want more without going to the Ghost Mini.
77 Ghost Mini — 20mg per pouch
77's extra-strong line in a smaller Mini pouch: 20mg of nicotine per pouch (40mg per gram). For experienced users only.
77 VB Edition
77's special editions: Spearmint VB Edition (10.4mg, slim), plus Arctic Berry and Liquorice & Citrus in the Mini can while stock lasts.
What Is 77 Snus?
Despite being commonly searched as “77 snus”, these are tobacco-free nicotine pouches. They use plant-based filler combined with nicotine and flavourings, with no tobacco leaf.
The pouch sits discreetly under the upper lip and releases nicotine through the gum lining with no smoke or vapour involved.
How Strong Is 77 Snus?
77 comes in four strengths per pouch: 5.2mg (light), 10.4mg (the standard range), 15.6mg (strong) and 20mg in the Ghost Mini (extra strong). The figures in mg/g on some cans — 8, 16, 24 and 40 — are nicotine per gram of pouch, not per pouch.
If you're new to nicotine pouches, start with 77 Light at 5.2mg.
How Do You Use 77 Snus Nicotine Pouches?
- Place one pouch under your upper lip
- Position comfortably along the gum line
- Expect light tingling at first
- Keep in place for 20–40 minutes
- Dispose responsibly after use
77 or Another Key Brand?
If you want a different strength or style, compare 77 with our other key brands: Pablo, Killa, Cuba and Siberia.
77 Side Effects & Safety
Because 77 is a strong nicotine pouch, some users may experience side effects, particularly if tolerance is low.
- Tingling under the lip (usually temporary)
- Nausea or dizziness if strength is too high
- Hiccups
- Increased heart rate
- Headaches with heavy use
If you feel uncomfortable, remove the pouch and switch to a lower strength — 77 Light at 5.2mg is the mildest 77.
Is 77 Snus Legal in the UK?
Yes. 77 nicotine pouches are legal to buy and use in the UK because they are tobacco-free. Traditional tobacco snus remains banned for sale, but nicotine pouches fall into a separate regulatory category.
Frequently Asked Questions About 77
How many pouches are in a 77 can?
20.
Are 77 nicotine pouches tobacco-free?
Yes — they contain nicotine but no tobacco.
Is 77 suitable for beginners?
It depends on the strength you choose: 5.2mg is light, 10.4mg is the standard, 15.6mg is strong and the 20mg Ghost Mini is for experienced users only. Beginners should start with 77 Light.
How should I store 77 pouches?
Keep cans sealed in a cool, dry place to maintain freshness.
What does the mg on a 77 can mean?
We state nicotine per pouch. Where a can shows mg/g, that is per gram of pouch: 16mg/g is 10.4mg per pouch, 40mg/g is 20mg per pouch.
How much does 77 cost?
£3.95 a can, £3.56 a can when you buy 20. Free next-day tracked delivery over £15.
77 by strength: 77 Light 5.2mg · 77 Medium 10.4mg · 77 Strong 15.6mg · 77 Ghost Mini 20mg. Other key brands: Pablo · Killa · Cuba · Siberia.
Browse all Nicotine Pouches UK, or read Snus vs Nicotine Pouches Explained.
Warning: This product contains nicotine which is a highly addictive substance. Not for use by persons under 18, pregnant women, or those with underlying heart conditions.