77 Nicotine Pouches

Buy 77 Nicotine Pouches (77 SNUS) – Extra Strong, Full Flavour, Tobacco-Free

Welcome to the full range of 77 Nicotine Pouches — often searched as 77 SNUS in the UK. These are tobacco-free, all-white pouches made in Europe with a proper focus on strength and flavour. They sit discreetly under the lip and deliver a steady release, without smoke or vapour.

If you’re moving over from stronger favourites like Pablo or Killa, or you just want something new in the rotation, 77 gives you loads of fruity, minty and sweet options. And if you’re browsing around: shop all nicotine pouches or read our guide: Snus vs Nicotine Pouches .

Many 77 options land in the strong to extra-strong bracket, so they’re best suited to regular pouch users who already have a bit of tolerance. Not a beginner brand, basically. (Unless you like jumping in at the deep end.)

Why Choose 77 Nicotine Pouches?

  • Extra strong options – many around 10.4 mg nicotine per pouch (20 mg per gram)
  • All-white, tobacco-free snus style (no tobacco leaf)
  • Slim & discreet pouches that sit comfortably under the upper lip
  • Wide flavour range – mint, citrus, fruit, sweet and candy profiles
  • Great value with 3 for £9.99 mix & match deals
  • Fast UK delivery from our London-based warehouse

Popular 77 Flavours

Flavour Flavour Profile
77 Cola & Vanilla Smooth cola with sweet vanilla notes — easy all-day pouch.
77 Apple Mint Crisp green apple with a refreshing mint finish.
77 Blackcurrant Bold, juicy blackcurrant with a subtle tart edge.
77 Fresh Mint Clean, icy mint for a classic fresh hit.
77 Peach Mint Sweet peach balanced with cool mint for a smooth fruity taste.
77 Ghost Bubble Gum Playful bubble gum flavour in a strong all-white pouch — a favourite for sweet-lovers.

Want something specific? Mint nicotine pouches and fruit flavours are usually the quickest way to narrow it down.

About the 77 Brand

77 is a well-known European nicotine pouch brand with a simple mission: strong, flavour-forward pouches that feel clean and discreet. Using plant fibres, pharmaceutical-grade nicotine and food-safe aromas, 77 delivers a modern alternative to traditional snus — without tobacco leaf.

It’s a go-to for people who want a proper nicotine hit, plenty of flavour choice, and something you can use at work, commuting, or anywhere smoking/vaping just isn’t practical. Straightforward. Effective. Job done.

Customer Reviews – What UK Users Say About 77

We serve thousands of UK customers every month, and 77 is consistently one of the highest-rated brands across our site.

“Strong but smooth pouches – my go-to brand now.”

“Flavours like Cola Vanilla and Ghost Bubble Gum are incredible, not too artificial.”

“Great value, especially with the 3 for £9.99 deals. Always fresh and well packed.”

“Perfect for work and commuting – discreet, no smell and a solid hit.”

Frequently Asked Questions

What are 77 nicotine pouches?

77 nicotine pouches are slim, all-white pouches containing nicotine, plant fibres and flavourings — with no tobacco leaf. Place one under your upper lip and it releases flavour and nicotine gradually. They’re often called “tobacco-free snus” or “nicotine snus” alternatives.

Are 77 pouches the same as snus?

Not exactly. Traditional snus contains tobacco; 77 pouches are tobacco-free. They’re used in a similar way (under the upper lip), but the ingredients differ.

How strong are 77 nicotine pouches?

Many 77 options sit in the strong to extra-strong range. A lot of products are around 10.4 mg nicotine per pouch (20 mg/g), making them best for experienced users.

How many pouches are in a 77 can?

Most cans include a standard pouch count (varies by product). Check the individual product page for the exact number per can.

Where do you ship 77 nicotine pouches from?

We ship from the UK (London-based warehouse) with fast delivery options available at checkout.

Still deciding? You can also browse extra-strong nicotine pouches or go back to all nicotine pouches .