VELO vs Killa: which “snus” do you actually want?

Quick reality check: when UK shoppers say “VELO snus” or “Killa snus”, they almost always mean tobacco-free nicotine pouches (the under-the-lip style), not traditional Swedish tobacco snus.

VELO vs Killa: which “snus” do you actually want?

If you’ve been around nicotine pouches for even a minute, you’ve seen both names everywhere. VELO is the clean, mainstream heavyweight (loads of options, widely recognised). Killa is the “strong but usable” crowd-pleaser (the one people recommend when they want more kick without going full chaos).

They’re both legit choices — they just suit different types of users. The easiest way to pick? Think strength, then flavour style, then pouch feel.

Strength differences (the part everyone cares about)

Killa: many of the popular Killa variants sit at 16mg per gram and roughly 12.8mg per pouch. That’s firmly in the “experienced users” lane, and it’s why Killa often feels like a proper step up from standard supermarket options.

VELO: VELO has a wider spread depending on what you choose — including lower/medium options and stronger picks. For example, VELO Ice Cool appears in 6mg and 10mg versions, while some VELO variants go higher (e.g. Peppermint Storm shows options up to 17mg).

Flavour + “feel” (this is where preferences split)

VELO tends to feel… cleaner and steadier

VELO is one of those brands that rarely tastes “messy.” The flavour delivery is usually controlled — mint is crisp, menthol is sharp, and the overall vibe is more refined than loud. If you’re the kind of person who hates a pouch that goes nuclear for 3 minutes and then disappears, VELO is often more consistent.

Killa tends to feel… bolder and more in-your-face

Killa flavours are built to be noticed. Mint/ice profiles hit fast, fruit flavours feel more pronounced, and the nicotine delivery (on many variants) makes it feel properly strong early on — the “yep, that’s working” moment tends to come quicker.

Who should pick VELO vs Killa?

Pick VELO if you want:

• More choice in strength (including lower/medium options)
• A cleaner flavour profile that’s easy to use day-to-day
• A widely recognised brand with loads of variety

Shop the full range here: VELO Nicotine Pouches (UK)

Pick Killa if you want:

• A strong hit without having to “hunt” for the right strength
• Bold flavours (especially fruity-ice and mint-menthol styles)
• A dependable extra-strong option that’s still practical

Shop the full range here: Killa Nicotine Pouches (UK)

Popular VELO picks (with images)

These are solid, commonly chosen VELO options — good starting points if you want that clean VELO flavour style.

VELO Ice Cool

Clean mint/menthol vibe. Options shown at 6mg & 10mg depending on variant.

VELO Freeze

Crisp, icy mint profile (great if you like that “fresh” finish).

VELO Peppermint Storm

Peppermint-led and punchy. Variant options shown up to 17mg.

Want to browse all VELO? Here’s the full collection: VELO Nicotine Pouches (All Flavours)

Best-selling Killa-style picks (with images)

If you’re choosing Killa, it’s usually because you want that stronger feel as standard. These are popular flavours that match what most UK users actually buy: mint, fruit, and icy blends.

Killa Grape Ice

Fruity grape with a menthol edge. Common Killa spec: 16mg/g & ~12.8mg/pouch.

Killa Spearmint Extreme

Sharper spearmint profile with that fast Killa-style nicotine delivery.

Killa Mini Blueberry

Fruity blueberry in a smaller format — strong, discreet, easy to keep stocked.

Want to browse all Killa? Here’s the full collection: Killa Nicotine Pouches (All Flavours)

Final pick (no waffle)

If you want something you can tune to your day (lower/medium/strong options), start with VELO nicotine pouches.

If you want that stronger hit straight away — bold flavours, faster “kick” feel — go with Killa nicotine pouches.